Team
The people behind the writing.
Blog posts on this site are written by named engineers on the team, not an anonymous house byline. Here's who they are.
Dana Whitfield
AI Systems Engineer
Dana focuses on retrieval-grounded AI systems and voice agents — the architecture decisions around what a model is allowed to answer from, and what has to escalate to a human. Writes about RAG, fine-tuning trade-offs, and where voice AI genuinely holds up in production.
Marcus Cole
Automation Engineer
Marcus builds workflow and ecommerce automation — inventory sync, support-layer integrations, and the risk-tiering that keeps automation away from checkout and payment logic until it's proven safe. Writes about process automation ROI and Shopify operations.
Priya Raman
Founding Engineer
Priya scopes engagements and evaluates vendor and partner fit for incoming automation projects. Writes about what separates real engineering from a demo, and the questions worth asking before signing with an AI automation partner.